NGPA’s professionals understand the rapid nature of today’s 24-hour news cycle because they have lived it. As national campaign surrogates, public officials, community leaders, newsmakers and sources for the top national and state media outlets, NGPA helps its clients thrive in today’s non-stop media environment where even a single Facebook post or 140-character Tweet can ignite a firestorm.

Our founders have helped new companies launch. They have executed re-branding campaigns for longtime institutions. Whether shaping stories and creating narratives for a reporter on background or advancing a news conference site to ensure proper angles exist for network news cameras, the NGPA media team knows how to get the job done.

From helping one business client navigate the media during a major executive personnel shakeup to working industry media behind the scenes during sensitive contract negotiations for another corporate client, the NGPA founders’ experience as a trusted source provides instant credibility in media markets to the clients we serve. Additionally, our extensive political and news backgrounds provide for finely honed instincts to recognize any signs of trouble for our clients.

Whether a client is trying to entice a consumer to buy a product, a constituent to contact a legislator, or a citizen to vote for a particular candidate, a comprehensive and strategic plan for identifying, persuading and motivating is a necessity.

Drawing from the ranks of former statewide public officials, senior presidential campaign advisers, senior congressional aides, and campaign operatives, the NGPA team is uniquely suited to plan, fight and execute local, state, regional or national public policy or consumer campaigns. Identifying and engaging strategic partners with allied interests is a critical component of any successful campaign. Given the firm’s extensive work in the political and public policy arena, NGPA will draw upon its extensive experience to develop, oversee and manage coalition efforts as a strategic element of a campaign plan.

Enterprise risking litigation, a hyperactive regulatory environment, congressional oversight, and a proliferation of bloggers and social media jockeys who feed the mainstream media; in today’s media environment, businesses and any high-profile individuals are constantly at risk for a communications crisis.

The rules of the game have changed and a communications crisis is often started by an unscrupulous blogger who pays no attention to traditional norms of media ethics. Attacks to your organization are rarely accidental and often are an organized assault by interested parties.

Whether in the context of a regulatory investigation, political campaign or legal proceeding, Next Generation Public Affairs professionals are highly experienced in communicating with key stakeholder groups in a communications crisis.

As lawyers, businesses owners, former federal and state regulators and political campaign operatives and spokespeople, our professionals have a uniquely comprehensive perspective on communication crisis management. We can develop and maintain crisis communication plans and issues management to help you effectively navigate you organization or campaigns through the process of communicating, understanding and managing high-level public scenarios.

Thousands or even millions of Americans who are potential customers for your product, evangelists for your brand, or advocates for your policy initiatives are likely hiding in plain sight through their Facebook posts, Twitter feeds, LinkedIn profiles and other social media interactions.

Through strategic alliances with cutting edge technology companies, NGPA is at the forefront of developing customized social media engagement and data capturing technologies to help their clients more efficiently allocate resources and build-out broader consumer or voter profiles.

• Develop, implement and execute a digital social media profile building and external communications plan

• Develop social media infrastructure to communicate with consumers, constituents or voters regarding your brand, policy issue or campaign

• Utilization of proprietary social media engagement tools to precisely target and engage those most likely to be interested in your brand, ideas or campaign.

• Creation of customized analytic platforms that allow for precise and effective targeting

Over approximately three decades, NGPA’s principals have been deeply involved in structuring complex investments and capital transactions.

Through our collective experience, the NGPA team excels at connecting the appropriate parties to a complex transaction, negotiating and sourcing the necessary capital for private sector, advocacy or governmental projects, and providing technical guidance to satisfy any regulatory requirements at each jurisdictional level.

In recent years, reflecting national and international trends, the NGPA team has also been heavily involved in structuring numerous complex and innovative transactions between governments and the private sector. These structures have included privatization of public assets and the development of more efficient contracting and delivery systems, as well as public-private partnerships.

In terms of industries and service sectors, NGPA principals have substantial experience in transactions involving technology, gaming, sports, insurance, entertainment, energy, infrastructure, real estate and various related matters. In particular, we been actively engaged in all aspects of the financial services industry, including the corporate, private equity, banking, accounting, legal and public finance sectors.

As a direct result of these engagements, we have developed unique expertise in providing public affairs advice and developing strategy to guide transactions for a wide range of for-profit and non-profit entities, as well as political organizations and trade associations.